Portuguese Cork Association Promotes Environmental Benefits of Cork

The Portuguese Cork Association (APCOR) has announced the start of a new integrated communications campaign to reach the wine industry, wine drinkers and the American public. Portugal-based APCOR has again named Colangelo & Partners as its agency of record in the United States.

“We are enthusiastic to continue promoting the use of natural cork in the United States as the most environmentally responsible, and technologically advanced wine closure,” says João Rui Ferreira, President of APCOR. “The campaign includes a strong educational component supported by public relations, creative development, advertising, events and consumer promotions, digital marketing, and relationship marketing.”

For nearly two decades, APCOR has been at the forefront of promotional efforts advocating on behalf of natural cork closures and the use of cork in everyday products. It is the cork industry, through it’s products, that makes the cork oak ecosystem viable, contributing to the maintenance of forests and the populations that depend on them.

Cork is a perfect balance between environmental preservation and sustainable development. As a renewable and natural product, cork is harvested without damaging or cutting down the trees, which live for 200 years or longer. The cork oak forest is one of the 36 biodiversity hotspots, and can retain 14,000,000 tons of CO2 per year. It is estimated that for every ton of cork produced, cork oak forests capture 73 tons of CO2.

As a closure—natural cork preserves the quality and character of a wine, and it’s environmentally friendly.

Founded in 2006, Colangelo & Partners is the nation’s leading wine and spirits communications agency offering a variety of services including strategic communications, public relations, social media, creative services, media planning, events, digital marketing, e-commerce, and more. The year-long campaign will include a focused media relations and influencer campaign, social media, direct marketing, advertising, trade education, consumer promotions, and events around the country.

“As a fine wine agency, Colangelo & Partners is thrilled to continue our relationship with APCOR to promote the usage of natural cork,” says Gino Colangelo, President of Colangelo & Partners. “Cork is the most sustainable, carbon reducing closure on the market. Besides being the market leader, it is the environmentally correct choice for both wineries and consumers. Plus, it is 100% recyclable. We look forward to bringing cork’s unique story, and tremendous climate benefits to wine lovers around the country over the next 12 months”.