wine2wine 2020 goes 100% digital

Digital switch for wine2wine with appointments from 21 to 24 November. Wine2Wine exhibition, the Veronafiere start-up dedicated to the wine sector, goes “digital”: and with more than 50 seminars during the wine2wine business forum as well as Operawine, the event transfers entirely to the already fully operative and dedicated “VeronaFiere Plus” platform. This change of direction became necessary following the Decree issued by the Presidency of the Council of Ministers on the 24th October that brought a halt to all physically attended exhibition activities until 24 November. These three-events-in-one – originally created to bring business, content, meetings, training and ideas together – have consequently been transferred online and will continue to support the relaunch of the wine market and the Italian system.

Giovanni Mantovani, CEO of Veronafiere, said “We had already developed maximum possible interaction for an event that we were then obliged to transfer online. This is joined by a schedule of content and business involvement of the highest quality. This is an event designed to support the wine sector and we would like to thank the numerous partners for their solidarity with us to help restart Italian wine. Wine2wine will also be able to bridge the gap between operators from all over the world thanks to b2b meetings, webinars, workshops and the expansion of the remote wine tasting schedule taking in Europe, China, United States, Japan and Brazil.”

The programme of events, including the previews of Saturday 21 November, has been confirmed. Sessions will open with the International summit discussing The future of wine: different visions, one perspective. Current scenarios and possible challenges for the next decade. Sponsored by Unicredit, the event will involve international and national figures in the sector, with institutional representatives including the director of Ismea, Raffaele Borriello, the president of ICE, Carlo Ferro, and the Minister Agricultural policies, Teresa Bellanova.

The meeting will present a research project implemented by Nomisma Wine Monitor for the Vinitaly Observatory which will provide market data for the most complex year ever; a survey involving Italian companies to trace the profile of the wine business in the post Covid era will also be outlined.

The afternoon welcomes OperaWine, with the presentation by Wine Spectator of the top 100 producers in 2021 followed by a question and answer session. The many appointments on the calendar also include the Assoenologi 2020 Congress Day on Sunday 22 and the Round Table on Monday 23 November Wine and major retailers responding to change dedicated to the Italian large-scale retail sector.

Monday 23 and Tuesday 24 will ensure significant emphasis on internationality with 12 wine tastings for international buyers linking up from the USA, China, Japan, Brazil, United Kingdom and Netherlands.
The wine2wine business forum will also offer more than fifty digital sessions with an audience of seventy international speakers discussing market topics such as globalization, the post-COVID era, new consumption and purchasing modes, wine tourism, marketing and digitalization. Two special focus events will highlight female leadership and inclusiveness in the wine industry.

Appointments also include the conference dealing with “Wine in the changing global scenario: challenges for the supply chain” (23 November) involving top management from Federdoc, Unione Italiana Vini, Federvini, Alleanza per le Cooperative, Fivi, CEO of ICE, Roberto Luongo and the CEO of Veronafiere, Giovanni Mantovani.

Lastly, the virtual show area of wine2wine exhibition digital edition offers wine-makers the chance to promote their brands and products, all of which are indexed with tags for quick searches by registered visitors through automatic filters and hints.